My two questions are: Why does Stein use so many movies to explain the Apple ad? Why does Stein go into specific detail?
Stein takes a 1984 Apple ad and goes into great detail explaining every bit of it, including the history of Apple and the effects that the ad had on pop culture after it aired. Stein breaks down the ad and uses popular movies and books to interpret the images in the ad. She also uses the work of various famous philosophers to interpret the meaning behind certain parts of the ad.
I think Stein wanted to research this ad to prove that even 60 seconds can change the world. By doing this, I think she was trying to convince the readers that this ad could be responsible for the modern world in a weird way. For example: "[the "1984" Apple ad] turned the Super Bowl into an advertising event for new campaigns..." (Stein 290)
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